A paradox lies at the heart of modernity: the simultaneous demand to create ideas to make us better humans and communities, along with the contrary imperative that we criticize all ideals, especially the ones we have created. In philosophy we see this paradox most acutely in figures like Immanuel Kant, who states that we cannot know the essence of things and yet we must retain old ideas – God, freedom, and the soul – in order to become better and more ethical humans. Or in Friedrich Nietzsche, whose eternal recurrence, a self-created myth whose sole purpose is to get us to see the value in the everyday. This basic scheme – belief and un-belief – is one of the fundamental elements of modernity, manifesting itself in the philosophies of Herbert Marcuse and Michel Foucault, along with the theologies of Blaise Pascal, C.S. Lewis, William James, Sallie McFague, and Philip Clayton. How do we live out the values we know to be constructions? This question holds captive our ability to solve public goods problems and make our lives more meaningful. Instead of seeing this paradox of modernity as self-deception or bad faith, Zachary Simpson employs cognitive and social scientific research to explain how best to realize values that we know to be false: through art, community, and ritual.